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Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds
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2014 | Information & Management | Citations: 0
Authors: Jung, Yoonhyuk; Pawlowski, Suzanne D.

Abstract: The aim of this study is to understand consumer goals for virtual consumption in ... Expand

Abstract: The aim of this study is to understand consumer goals for virtual consumption in social virtual worlds. Using a means-end chain approach, interviews with 93 users were analyzed to produce a hierarchical goal map, revealing that virtual consumption enables a diversity of goals beyond the previously identified experiential goals. The article's theoretical contributions include: (1) extending our understanding of user goals/goal relationships for virtual activities and (2) developing virtual liminoid theory, which describes transitions between users’ real-world and virtual identities and virtual consumption as a transition catalyst. The study illustrates the value of a goal focus for future research on user behavior in virtual worlds. Collapse

Semantic filters: social identity user acceptance

Topics: Second Life virtual world user behavior electronic mail social identity

Methods: qualitative interview survey personal interview network analysis theory development

Theories: mean end chain theory goal theory
Developing the Concept of Individual IT-Culture: The Spinning Top Metaphor

2008 | Americas Conference on Information Systems | Citations: 0
Authors: Walsh, Isabelle; Kefi, Hajer

Abstract: Culture, a popular though complex concept, has been recognized to influence impl ... Expand

Abstract: Culture, a popular though complex concept, has been recognized to influence implementation and usages of Information Technologies. Many empirical studies, using a cultural framework, have been carried out in Information Systems research. Most of them focus on the organizational and/or the national culture as surrogates to evaluate the role of culture within IS contexts. In this paper we categorize, from existing literature, different conceptions of culture rooted in diverse disciplines like anthropology, organizational studies and IS research. We then call on a spinning top metaphor to construct a model of the individual’s global culture as a set of rotating cylinders embedded in, and built upon, an innate core cylindrical axis. Those cylinders relate to specific cultural layers of the individual: ethnic, organizational, national…and technological. These layers are permeable, dynamic and their volume as well as their relative positioning, with respect to each other and to the central innate core, can change; the layers will vary depending on the successive socialization processes occurring during the individual’s lifetime. The conception of culture as a root metaphor of the individual and not only as an influential variable is central to this model. Therefore, we discuss the utility of the use of metaphors in cultural studies, more especially in organizational and IS research, and finally present how the spinning top metaphor can open a new path to study IT-related values and their impacts on IT-effective usages. Collapse

Semantic filters: social identity user acceptance

Topics: systems implementation technology adoption user acceptance organizational context social identity

Methods: ethnography conceptual modelling

Theories: technology acceptance model social identity theory
Let`s Work Together! We-Intention to Use Instant Messaging for E-Collaboration

2007 | European Conference On Information Systems | Citations: 0
Authors: Cheung, Christy M K; Shen, Aaron X L; Lee, Matthew K O; Wang, Weiping

Abstract: Instant messaging is one of the fastest growing internet-based collaborative tec ... Expand

Abstract: Instant messaging is one of the fastest growing internet-based collaborative technologies and is being widely used for work collaboration. In this paper, we modified the model of goal-directed behaviour by adding the social influence processes to investigate the we-intention to use instant messaging for ecollaboration. An online survey was conducted and data collected from 163 respondents were analyzed using the partial least squares. The research model explained 67.4% of the variance in weintention. Desires, group norms, past behaviour, perceived behaviour control were found statistically significant in determining the we-intention to use instant messaging, whilst positive and negative anticipated emotions and social identity had significant effects on we-intention through desire. This is one of the very first models in Information Systems that employs the concept of “we-intention” to explain e-collaboration. We believe that the implications of this study provide new and important insights to both researchers and practitioners. Collapse

Semantic filters: social identity user acceptance

Topics: online chat social media computer supported cooperative work usage intention social influence

Methods: survey partial least squares regression

Theories: technology acceptance model theory of planned behavior theory of reasoned action social influence theory

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Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds

Developing the Concept of Individual IT-Culture: The Spinning Top Metaphor

Let`s Work Together! We-Intention to Use Instant Messaging for E-Collaboration