Understanding mobile hotel booking loyalty: an integration of privacy calculus theory and trust-risk framework

2017 | Information Systems Frontiers | Citations: 0

Authors: Ozturk, Ahmet Bulent; Nusair, Khaldoon; Okumus, Fevzi; Singh, Dipendra

Abstract: With the increased popularity of mobile devices, hotels and online travel agenci ... Expand

Abstract: With the increased popularity of mobile devices, hotels and online travel agencies have started focusing on mobile hotel booking (MHB) in recent years. However, there has been limited research on users” loyalty intentions toward MHB technology. This research attempted to provide an integrated theoretical model that examines the determinants of MHB loyalty. The proposed model, which incorporates personalization, privacy concern, trust, perceived risk, and loyalty, was tested via structural equation modeling (SEM) by using data collected from 396 MHB users. The study results demonstrated that personalization is a strong predictor of MHB users” privacy concerns, trust, and risk perceptions. In addition, privacy concern had a significant impact on trust, and trust significantly influenced perceived risk. Finally, the results revealed that trust and perceived risk were associated with loyalty. This study provides valuable theoretical contributions for researchers and practical implications for online travel agencies, hotel operators and hospitality technology vendors. Collapse

Topics: personalization usability information privacy concern privacy mobile system

Methods: structural equation modeling survey data transformation chi squared test factor analysis

Theories: privacy calculus theory

Explaining travellers online information satisfaction: A complexity theory approach on information needs, barriers, sources and personal characteristics

2017 | Information & Management | Citations: 0

Authors: Kourouthanassis, Panos E.; Mikalef, Patrick; Pappas, Ilias O.; Kostagiolas, Petros

Abstract: This study explores the online information-seeking behaviour of travellers aspir ... Expand

Abstract: This study explores the online information-seeking behaviour of travellers aspiring to accumulate travel-related information during their vacation planning. A theoretical model comprising information needs, online information sources, information barriers and personal characteristics is proposed to explain high degrees of information satisfaction in the online information space. Our theoretical propositions are validated through a survey (N=764). The results of a configurational analysis, based on fuzzy-set qualitative comparative analysis, pinpointed 13 behavioural paths that equally explain travellers’ online information satisfaction. The paper includes a critical discussion on the theoretical and practical implication of the findings. Collapse

Topics: website information storage and retrieval system social media online review blog

Methods: survey survey design fuzzy set qualitative comparative analysis regression analysis method conceptual modelling

Theories: fuzzy set theory complexity theory

Design-to-lure in the e-shopping environment: A landscape preference approach

2014 | Information & Management | Citations: 0

Authors: Yeh, Yung-Shao; Li, Yung-Ming

Abstract: With the increasing popularity of online shopping, e-shoppers have been provided ... Expand

Abstract: With the increasing popularity of online shopping, e-shoppers have been provided with a new medium for making purchases and this has attracted increasing attention from researchers and practitioners. Researchers are challenged to understand what constitutes a theoretical model for website design research. In exploratory work, we employ Kaplan and Kaplan's landscape preference model involving coherence, legibility and complexity, and investigate their relationship to trust and satisfaction and their impact on e-shoppers’ willingness to buy. Data from a survey of 300 shoppers were used to validate the model. A multi-group analysis with gender was further used to cross-validate it. The results show that trust and satisfaction are great influences of willingness to buy. Coherence and complexity have great influences on trust and satisfaction, but legibility only has adequate influences on these two variables. The structural weights are invariant across different gender subgroups. Implications for researchers and practitioners are also discussed. Collapse

Topics: website electronic commerce website design behavioral intention

Methods: survey factor analysis structural equation modeling experiment data transformation

Impacts of Tie Characteristics on Online Viral Diffusion

2009 | Communications of the Association for Information Systems | Citations: 5

Authors: Lee, Janghyuk; Lee, Jong-Ho; Lee, Dongwon; Zhang, Dongsong; Adipat, Boonlit; Mowafi, Yaser

Abstract: To explain the viral diffusion process, most of previous studies focus on the st ... Expand

Abstract: To explain the viral diffusion process, most of previous studies focus on the structure of social networks and the existence of the hub. We extend the scope of analysis from a single node to a tie between the sender and the receiver to explain the impact of tie characteristics on the viral diffusion measured by its speed (i.e., how quickly) and by its volume (i.e., how much viral). Based on our analysis results using a viral marketing data of 30,035 sender-receiver ties, we find that (1) the more heterogeneous the tie is, the quicker the response occurs; and (2) heavy viral generators tend to be connected to each other. Taken together, this research broadens the study of online viral diffusion by applying tie characteristics in terms of the volume and speed of the viral. Collapse

Topics: electronic mail viral marketing social network marketing management word of mouth

Methods: regression analysis method quasi experiment hazard function natural experiment laboratory experiment

Beyond Sabre: An Empirical Test of Expertise Exploitation in Electronic Channels

2002 | Management Information Systems Quarterly | Citations: 45

Authors: Christiaanse, Ellen; Venkatraman, N.

Abstract: This paper develops a perspective of interorganizational relationships based on ... Expand

Abstract: This paper develops a perspective of interorganizational relationships based on the concept of exploitation of expertise. Insights from marketing channel theory and resource-based views of the firm are integrated to test the effects of expertise exploitation capabilities in electronic channels. The distinctiveness of this study is based on the role of information and computer technology in creating advantage through differential expertise. A model of IT-induced quasi-integration was developed and tested on a sample of 117 travel agencies targeted by American Airlines using the Sabre system and SMARTS. We find that while the degree of quasi-integration is moderately explained by the Sabre link, it is more significantly explained by American Airlines' use of an expertise exploitation capability using SMARTS. These results show the necessity of extending the theoretical perspectives on IT-induced interorganizational relationships from an efficiency perspective to an expertise point of view. Collapse

Topics: interorganizational relationship marketing management data quality interorganizational system accounting

Methods: survey field study qualitative interview data transformation descriptive statistic

Theories: dynamic capabilities theory transaction cost economics resource based view of the firm