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  • Cloud Storage Services: Converting the Free-Trial User to a Paid Subscriber

    2015 | International Conference on Information Systems | Citations: 0

    Authors: Yan, Jie (Kevin); Wakefield, Robin

    Abstract: In this paper, we explore and explain the factors that directly or indirectly af ... Expand

    Semantic filters: subjective theory of value

    Topics: information system use switching cost Google+ cloud storage technology adoption

    Methods: partial least squares regression survey PLS tool factor analysis partial least squares path modeling

    Theories: subjective theory of value theory of reasoned action social exchange theory