Results

Found 3 articles

Clear filters

Consumer engagement in social media brand communities: A literature review
PDF
2022 | International Journal of Information Management | Citations: 9
Authors: Santos, Zélia Raposo; Cheung, Christy M K; Coelho, Pedro Simões; Rita, Paulo

Abstract: With the prevalence of social media, a great deal of research has examined consu ... Expand

Abstract: With the prevalence of social media, a great deal of research has examined consumer engagement in social media brand communities. However, we lack a holistic understanding of the phenomena. Given the importance and relevance of this topic to Information Systems researchers, this study aims to summarise the current state of research on the topic and identify research gaps. Following the descriptive search approach, this study identifies and analyses 134 articles. Our analysis shows that prior studies adopted various research approaches and methods to study consumer engagement in social media brand communities. In addition, researchers adopted varied definitions and studied consumer engagement using the attitudinal, behavioural, and motivational di mensions. Our analysis also shows that Uses and Gratifications Theory and Social Identification Theory were the most referred theories in prior studies. Finally, we conclude our study by proposing an integrative framework and suggesting research opportunities and future research directions. Collapse

Semantic filters: uses and gratifications theory social exchange theory

Topics: social media business-to-business intrinsic motivation marketing management spreadsheet

Methods: survey design qualitative content analysis literature study personal interview survey

Theories: social exchange theory communication theory uses and gratifications theory
Understanding the role of social networking sites in the subjective well-being of users: a diary study
PDF
2019 | European Journal of Information Systems | Citations: 0
Authors: Wenninger, Helena; Krasnova, Hanna; Buxmann, Peter

Abstract: Given the rising popularity of social networking sites (SNSs), the influence of ... Expand

Abstract: Given the rising popularity of social networking sites (SNSs), the influence of these platforms on the subjective well-being (SWB) of their users is an emerging topic in information systems research. Building on the norm of reciprocity and the social functional approach to positive emotions, we posit that targeted reciprocity-evoking forms of SNS activities are best suited to promote users’ positive emotions. The favourable potential of these activities is likely to be particularly pronounced among adolescents who pay special attention to social acceptance, which can be channelled with the help of reciprocal communication. Therefore, we conducted a quantitative 7-day diary study of 162 adolescent Facebook users attending German schools, looking at the impact of their daily SNS activities on their SWB. Based on a linear mixed model analysis, our results confirm a positive link between targeted reciprocity-evoking activities – such as chatting, giving and receiving feedback – and adolescents’ positive emotions. Our findings provide a reassuring perspective on the implications of the sociotechnical design of SNS communication channels. Specifically, by encouraging targeted activities, providers, users, and other stakeholders can ensure the beneficial impact of this technology on users’ SWB. Collapse

Semantic filters: uses and gratifications theory social exchange theory

Topics: Facebook social media cyberbullying social capital user experience

Methods: diary study hierarchical linear modeling descriptive statistic statistical hypothesis test longitudinal research

Theories: social capital theory uses and gratifications theory social exchange theory
Systematic Review of Gamification Research in IS Education: A Multi-method Approach
PDF
2018 | Communications of the Association for Information Systems | Citations: 0
Authors: Osatuyi, Babajide; Osatuyi, Temidayo; de la Rosa, Ramiro

Abstract: Gamification refers to the use of game mechanics and game dynamics in non-gaming ... Expand

Abstract: Gamification refers to the use of game mechanics and game dynamics in non-gaming environments and contexts. Gamification is increasingly gaining attention among system designers across various industries especially in education due to the benefits associated with its implementation. The adoption of gamification in information systems (IS) education is promising for engaging and motivating students to complete their degree programs. Call for research in this area is particularly on the increase in the IS field. Accordingly, we need to organize the aggregation of research in this area and use common terminologies to promote progressive research practice in the field. In this paper, we use a multi-method approach to systematically review existing research on gamification in IS education to identify common terminologies, identify trends in topics studied, highlight understudied areas, and, thus, present opportunities for future research. The multi-method approach combines classical systematic review method and social network analysis to provide additional insight into the knowledge structure of researchers involved in the gamification of IS education. This review also highlights possible interventions that can improve student retention in IS education through the design of effective gamified courses. Collapse

Semantic filters: uses and gratifications theory social exchange theory

Topics: gamification IS education online learning system database system unintended consequence

Methods: literature sample design science mixed method literature study co-citation analysis

Theories: social capital theory social exchange theory social cognitive theory cognitive theory cognitive evaluation theory

Page 1 of 1

AIS11

Journals

Conferences

Semantic Filter

Found 3 articles

Consumer engagement in social media brand communities: A literature review

Understanding the role of social networking sites in the subjective well-being of users: a diary study

Systematic Review of Gamification Research in IS Education: A Multi-method Approach