Comparing Platform Owners’ Early and Late Entry into Complementary Markets

2023 | Management Information Systems Quarterly | Citations: 0

Authors: Shi, Runyu; Aaltonen, Aleksi; Henfridsson, Ola; Gopal, Ram

Abstract: Research on platform owners' entry into complementary markets points in diverge ... Expand

Abstract: Research on platform owners' entry into complementary markets points in divergent directions. One strand of the literature reports a squeeze on post-entry complementor profits due to increased competition, while another observes positive effects as increased customer attention and innovation benefit the complementary market as a whole. In this research note, we seek to transcend these conflicting views by comparing the effects of the early and late timing of platform owners' entry. We apply a difference-in-differences design to explore the drivers and effects of the timing of platform owners' entry using data from three entries that Amazon made into its Alexa voice assistant's complementary markets. Our findings suggest that early entry is driven by the motivation to boost the overall value creation of the complementary market, whereas late entry is driven by the motivation to capture value already created in a key complementary market. Importantly, our findings suggest that early entry, in contrast to late entry, creates substantial consumer attention that benefits complementors offering specialized functionality. In addition, the findings also suggest that complementors with more experience are more likely to benefit from the increased consumer attention. We contribute to platform research by showing that the timing of the platform owner's entry matters in a way that can potentially reconcile conflicting findings regarding the consequences of platform owners' entry into complementary markets. Collapse

Topics: smart home value creation innovation management digital innovation smart speaker

Methods: experimental group longitudinal research difference in differences regression analysis method cluster analysis

Adoption of Smart Home Speakers: Study of User Acceptance Factors

2022 | Americas Conference on Information Systems | Citations: 0

Authors: Filippova-Karlusch, Evgeniia; Summer, Jakob

Abstract: Smart speakers have entered the market in recent years and have already been ad ... Expand

Abstract: Smart speakers have entered the market in recent years and have already been adopted by certain parts of the population. Although several studies have previously tried to explain some aspects of smart speaker adoption, there is still no common understanding in the literature about the crucial factors affecting their acceptance. Building on an extensive analysis of innovation adoption theories with a special focus on studies of voice-controlled technologies, the authors cover this research gap by constructing a research model for user acceptance factors of smart speakers and testing it empirically within a sample of current non-adopters in Germany. The results show that enjoyment, privacy concerns, usefulness and social influence may significantly predict the intention to use smart speakers. Moreover, system quality and complementarity of smart speakers with various apps and services are predictors of perceived usefulness. Collapse

Topics: smart speaker perceived usefulness usage intention perceived ease of use information privacy concern

Methods: survey regression analysis method literature study F-test descriptive statistic

Theories: TAM3 extended unified theory of acceptance and use of technology unified theory of acceptance and use of technology TAM2 technology acceptance theory

Making Sense of Digital Innovations: The Role of the Material Artefact

2019 | International Conference on Information Systems | Citations: 0

Authors: Mütterlein, Joschka; Thürmel, Verena; Hess, Thomas

Abstract: Users’ perceptions of a material artefact hold important implications of how the ... Expand

Abstract: Users’ perceptions of a material artefact hold important implications of how they make sense of a digital innovation, expressed in their technological frames about the innovation. Yet, research on sensemaking offers little insights on the role of the material artefact for shaping users’ technological frames. This paper proposes a 2x2 experiment to investigate how newness as a crucial aspect of the material artefact influences users’ frames. Based on theories of resonance, we assume that this effect is mediated by cognitive and emotional resonance. We manipulate the technical and design newness of smart speakers to investigate our research model. Our findings contribute to research on technology sensemaking by illuminating the role of the newness of the material artefact. For developers, our results indicate how users’ understanding can be shaped by embodying familiar and non-familiar cues in digital innovations. Collapse

Topics: sensemaking smart speaker innovation management digital innovation personality

Methods: experiment survey factorial experiment statistical hypothesis test ANOVA

Theories: technological frames of reference