Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps

2023 | Decision Support Systems | Citations: 0

Authors: Hsu, Chia-Lin

Abstract: Advances in and increased access to mobile technology have prompted businesses t ... Expand

Abstract: Advances in and increased access to mobile technology have prompted businesses to embrace gamified appli­ cations, particularly to enhance customer engagement. Thus, it is important to highlight not only the antecedents and consequences of customer engagement but also the critical role of gamification. This study aims to examine the causal relationships among brand identification, self-expressiveness, brand love, gamification, customer engagement, brand experience, and repurchase intention in the context of Nike Run Club, a gamified running app available at the Apple and Google Play stores. It also explores the mediating effect of consumer engagement on the association that brand love and gamification have with brand experience and repurchase intention. Addi­ tionally, it analyzes the moderating effects of gamification on the relationship between brand love and customer engagement. The hypotheses are empirically tested by analyzing data collected from 526 respondents on a Nike Run Club app. Results confirm that both brand identification and self-expressiveness significantly and positively influence brand love, which in turn significantly and positively affects customer engagement and, subsequently, brand experience and repurchase intention. Further, this study demonstrates that customer engagement acts as a mediator to improve brand experience and to motivate the customer to repurchase the brand. In addition to showing the impact of gamification on brand love, brand experience, and repurchase intention, this study reveals the moderating effect of gamification on the relationship between brand love and customer engagement. These findings offer deeper insights into brand identification, self-expressiveness, and gamification as significant influencing factors, which can be helpful to brand managers in enhancing brand love and customer engagement. Additionally, this study demonstrates that gamification is the most effective approach to increasing brand love, strengthening customer engagement, and improving brand experiences and repurchase intention. Collapse

Topics: gamification mobile application marketing management consumer behavior affordance

Methods: survey theory development data transformation SEM tool confirmatory factor analysis

The Impact of IoT Smart Home Services on Psychological Well-Being

2022 | Information Systems Frontiers | Citations: 0

Authors: Sequeiros, Helder; Oliveira, Tiago; Thomas, Manoj A.

Abstract: Smart home services are a new generation of consumer services. Supported by the ... Expand

Abstract: Smart home services are a new generation of consumer services. Supported by the Internet of Things (IoT) technology, they deliver security, comfort, entertainment, assisted living, and efficient management of the home to improve the quality of life of consumers. As the availability of smart home services expands, there is still a lack of understanding of what motivates their continuing use and how the penetration of smart devices and services in the home environment affects individual well-being. We develop a research model combining hedonic and eudaimonic motivations with the unified theory of acceptance and use of technology 2 (UTAUT 2) to evaluate the impacts on well-being. The model is estimated using partial least squares based on a sample of 260 survey responses. The results show that hedonic motivation associated with the adoption of some smart home services moderates continuing use. Additionally, the results suggest a positive relationship between the use of IoT smart home services and well-being. Furthermore, hedonic and eudaimonic motives have a substantial effect on the use behavior of smart home services and ultimately on well-being. Collapse

Topics: smart home internet of things mobile system behavioral intention usage intention

Methods: survey partial least squares regression conceptual modelling factor analysis self reported survey

Theories: extended unified theory of acceptance and use of technology unified theory of acceptance and use of technology elaboration likelihood model

How to Conquer One’s Weaker Self: Does Autonomy Affordance Increase Goal Performance and Well-being?

2021 | HICSS | Citations: 0

Authors: Gimpel, Henner; Nüske, Niclas; Regal, Christian

Abstract: Positive self-tracking technologies support users in conducting personal analyti ... Expand

Abstract: Positive self-tracking technologies support users in conducting personal analytics and aim to foster their users’ goal attainment and well-being. A driver for these two is the experience of autonomy which can be afforded by self-tracking IS. In this paper, we examine the influence of autonomy affordance provided by self-tracking IS as well as its actualization on goal performance and well-being. For this purpose, empirical data was collected in a field experiment using a self-developed mobile self-tracking application. The results of a path analysis indicate that the mere provision of autonomy affordance is positively linked to well-being and that its actualization positively affects goal performance, in turn improving well-being. Contributing to design knowledge in positive computing and self-tracking IS as well as Affordance Theory, we find that the design of self-tracking IS should provide autonomy affordance to further both their users' goal performance and well-being. Collapse

Topics: user experience affordance usability mobile application systems design

Methods: field experiment path analysis experiment self reported survey Cochran-Mantel-Haenzel test

Theories: theory of affordance self determination theory

Investigating the Relationship between the Effectiveness of App Evolution and App Continuance Intention: An Empirical Study of the U.S. App Market

2021 | Communications of the Association for Information Systems | Citations: 0

Authors: Liu, Yi; Song, Jiahe; Wang, Xuan; Tang, Xinlin

Abstract: App evolution has been shown to continuously lead to app success from the devel ... Expand

Abstract: App evolution has been shown to continuously lead to app success from the developer perspective. However, few studies have explored app success from the user perspective, which limits our understanding of the role of app evolution in app success. Building on app evolution literature and the technology acceptance model (TAM), the authors investigate the influence of the effectiveness of app evolution on users' perceived app usefulness and ease of use and their app continuance intention, which is a proxy of app success from the user perspective. Survey data were collected from 299 app users on both the Google Play and AppStore platforms in the U.S. The findings indicate that the effectiveness of strategic evolution and effectiveness of evolution speed directly affect a user's perceived app usefulness, while effectiveness of operational evolution and effectiveness of evolution speed directly affect a user's perceived app ease of use. In addition, perceived app usefulness and perceived app ease of use are two keys that lead to users' app continuance intention. A user's perceived app ease of use affects app continuance intention both directly and indirectly through perceived app usefulness. This study enhances our understanding of the relationship between effectiveness of app evolution and app continuance intention. This is especially important in helping app developers that are small firms or startups with limited resources understand how to retain app users. Limitations and directions for future research are also discussed. Collapse

Topics: mobile application ease of use mobile application market digital distribution perceived usefulness

Methods: data transformation descriptive statistic survey qualitative content analysis parametric test

Theories: technology acceptance model unified theory of acceptance and use of technology diffusion of innovations theory TAM2

If the App Fits – Business Mobile Application Assimilation and Value Creation in SMEs

2019 | International Conference on Information Systems | Citations: 0

Authors: Egbert, David; Paluch, Stefanie

Abstract: Mobile applications have the potential to significantly change the way businesse ... Expand

Abstract: Mobile applications have the potential to significantly change the way businesses interact with external stakeholders. Our review of previous literature, however, reveals a paucity of academic research on factors that facilitate or impede adoption and implementation from providers’ perspective. Grounded in the taxonomy of the technology-organizationenvironment (TOE) framework, this paper addresses this gap by deriving a SME-focused IT assimilation model. Framed by qualitative data obtained from ten semi-structured interviews, the proposed model incorporates six contextual factors that determine two distinct IT assimilation stages: (1) initial adoption decisions and (2) degree of integration into value chain activities (i.e., extent of adoption). Our paper thereby provides a balanced view between initial adoption and subsequent implementation. We are thereby able to contribute to a profound understanding of the link between post-adoption variations in IT usage and business value creation. The proposed model is tested against data collected from 214 SMEs using logistic regression and structural equation modeling. Collapse

Topics: technology adoption mobile application financial performance top management support logistics management

Methods: survey logistic regression structural equation modeling qualitative coding qualitative interview

Theories: theory of everything

Technology and Grassroots Inclusion in Global Governance: A Survey Study of Disability Rights Advocates and Effective Participation

2019 | HICSS | Citations: 0

Authors: Trevisan, Filippo; Cogburn, Derrick L

Abstract: The effective participation of the disability community in global governance is ... Expand

Abstract: The effective participation of the disability community in global governance is essential to ensure that key development initiatives empower the world’s one billion people with disabilities. Technology can play an important role in the creation of a more inclusive global governance. This paper discusses the results of the first global survey of Disabled People’s Organizations’ (DPO) leaders on these issues. Three levels of analysis are reviewed, including: (1) accessibility and barriers to effective participation; (2) the role of low-cost accessible technological solutions for remote participation; and (3) the use of online technologies – in particular social media platforms –by DPOs to bridge the gap between disability grassroots and global governance processes. Collapse

Topics: social media electronic mail website telephone digital media

Methods: survey qualitative interview participatory action research self reported survey

Theories: theory of affordance

Try It On! Contingency Effects of Virtual Fitting Rooms

2019 | Journal of Management Information Systems | Citations: 0

Authors: Yang, Shuai; Xiong, Guiyang

Abstract: A revolutionary application of the virtual reality technology in online retailin ... Expand

Abstract: A revolutionary application of the virtual reality technology in online retailing, virtual fitting room (VFR), has attracted attention of researchers and practitioners recently. However, it remains unclear whether and how VFR influences sales and post-sales outcomes based on the limited literature, and retailers hesitate in adopting the technology due to concerns about its profit prospects. In this research, we conduct two large-scale field experiments to test the causal effects of different VFR designs, and a lab experiment to unveil the underlying theoretical mechanisms. We find that, although VFR can have a sizeable positive effect on sales, it can be counterproductive when used improperly. Specifically, personalized VFR may not increase sales if used in combination with conventional product visualizations because self-discrepancy becomes salient under this condition. Moreover, VFR significantly influences post-sales outcomes, i.e., it enhances customer satisfaction and reduces product return rate. The findings provide distinct theoretical contributions and managerial implications. Collapse

Topics: customer satisfaction electronic commerce mobile application marketing management tablet

Methods: field experiment experimental group experiment statistical hypothesis test laboratory experiment

“Run Forrest Run!”: Measuring the Impact of App-Enabled Performance and Social Feedback on Running Performance

2018 | International Conference on Information Systems | Citations: 0

Authors: Babar, Yash; Chan, Jason; Choi, Ben

Abstract: Exercise tracking apps are a novel, scalable, and affordable tool for delivering ... Expand

Abstract: Exercise tracking apps are a novel, scalable, and affordable tool for delivering personalized behavioral interventions. While thousands of fitness tracking solutions emerge in the market, there is a lack of systematic research that quantify their effectiveness on exercise outcomes, making it hard for for practitioners and users to know the true value of these apps. Drawing on the literature on motivation literature, this paper elucidates the effects of app-enabled motivation on running performance. Specifically, this study examines the two most common forms of feedback available to users of exercise tracking apps, namely performance feedback and social feedback. We conducted a 18-month long randomized field experiment, with 1,241 military servicemen, to assess the causal effect of these feedback types on actual exercise outcomes. Results from the experiment provided evidence that these two app features improve the running times of the servicemen. We further discuss the temporality and hetoerogeneity of these effects. Collapse

Topics: mobile application frequency of use information system use social presence mobile system

Methods: experiment experimental group survey field experiment mediation analysis

Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage

2018 | HICSS | Citations: 7

Authors: Wolf, Tobias; Weiger, Welf H; Hammerschmidt, Maik

Abstract: Recently, many digital service providers started to gamify their services to pro ... Expand

Abstract: Recently, many digital service providers started to gamify their services to promote continued service usage. Although gamification has drawn attention in both practice and research, it remains unclear how users experience gamified services and how these gameful experiences may increase service usage. This research adopts a user-centered perspective to reveal the underlying gameful experience dimensions during gamified service usage and how they drive continued service usage. Findings from Study 1 – a survey with 148 app-users – reveal four essential gameful experience dimensions (skill development, social comparison, social connectedness, and expressive freedom) and how they relate to game mechanics. Study 2, which is based on a survey among 821 app-users, shows that gameful experiences trigger continued service usage through two different types of motivation, namely autonomous and controlled motivation. Collapse

Topics: mobile application digital service gamification digital distribution mobile application market

Methods: survey cluster analysis conceptual modelling self reported survey data transformation

Theories: self determination theory

Correlates of using the billing system of a mobile network operator to pay for digital goods and services

2016 | Information Systems Frontiers | Citations: 0

Authors: Gerpott, Torsten J.; Meinert, Phil

Abstract: In many countries mobile network operators (MNOs) offer their customers the poss ... Expand

Abstract: In many countries mobile network operators (MNOs) offer their customers the possibility to pay for digitized content, applications or services which they buy over their mobile smartphone via the carriers’ billing systems. To date, customer take-up of this mobile carrier billing (MCB) payment option is predominantly modest. At the same time, there is little empirical evidence on individual level factors significantly associated with the acceptance of MCB payment which differentiates firstly the principal adoption of the service in the sense of a yes-or-no decision and secondly the intensity of service usage among adopters. Therefore, the present study explores correlates between a total of 10 socio-demographic, contract-, communication habits- and smartphone-related variables on the one hand and the two MCB payment acceptance criteria on the other in a sample of 5010 postpaid residential customers of the German subsidiary of a multinational MNO. In contrast to many prior investigations, MCB payment adoption and usage intensity measures in the present work reflect real (and not retrospective subjective estimates of or intended) payment behaviors. A Probit regression analysis indicates that, compared to non-adopters, customers who have paid via MCB are male, have a shorter MNO tenure, have higher mobile service spending, generate more mobile Internet traffic, send more SMS and use a smartphone whose OS manufacturer offers MCB payment on its own online market place. In the subsample of adopters of MCB payments higher mean monthly MCB settlement amounts are generated by male and older subscribers who have a shorter MNO tenure, create more mobile Internet traffic, use mobile voice telephony more and SMS less heavily and who are equipped with a smartphone whose OS manufacturer does not offer MCB payment on its online market place. Findings are discussed in terms of their implications for scholarly research on antecedents of the acceptance of novel telecommunication-based service offerings such as MCB payments and of basic levers of MNOs for improving the customer take-up of their MCB payment offerings and the usage intensity of the service among its adopters. Collapse

Topics: mobile system smartphone mobile payment electronic payment information system use

Methods: statistical hypothesis test probit regression regression analysis method chi squared test survey