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Business-to-Business E-Marketplaces: A Strategic Archetypes Approach

2002 | International Conference on Information Systems | Citations: 0
Authors: Soh, Christina; Markus, M Lynne

Abstract: Electronic marketplaces (EMs) are an important empirical phenomenon, because the ... Expand

Abstract: Electronic marketplaces (EMs) are an important empirical phenomenon, because they are theoretically linked to significant economic and business effects. Different types of EMs have been identified; further, some researchers link different EM types with different impacts. Because the effects of EMs may vary with types, classifying and identifying the characteristics of EM types are fundamental to sound research. Collapse

Semantic filters: positioning theory

Topics: value creation strategic management

Methods: company material

Theories: positioning theory

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