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Improving intention to back projects with effective designs of progress presentation in crowdfunding campaign sites
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2021 | Decision Support Systems | Citations: 4
Authors: Lee, Younghwa; Coyle, James R.; Chen, Andrew N.K.

Abstract: Despite the crucial role a crowdfunding campaign webpage can play in attracting ... Expand

Abstract: Despite the crucial role a crowdfunding campaign webpage can play in attracting potential backers, there has been a lack of theory-driven studies to investigate how to design effective campaign webpages for successful campaigns. Based on the Stimulus-Organism-Response (S-O-R) framework, HCI theories, and literature on in formation diagnosticity, this study investigates how the effects of progress presentation designs can improve intention to back a crowdfunding campaign project. A total of 463 subjects participated in two controlled ex periments. MANCOVA and subsequent ANCOVA tests were conducted. We find significant effects of progress cue designs on backers’ perceptions, in turn inducing their intention to back projects. Collapse

Semantic filters: motion effect theory

Topics: crowdfunding crowdsourcing web page artificial intelligence website

Methods: experiment analysis of covariance multivariate analysis of covariance regression analysis method survey design

Theories: motion effect theory human-computer interaction theory visual search theory
Can Online Wait Be Managed? The Effect of Filler Interfaces and Presentation Modes on Perceived Waiting Time Online

2012 | Management Information Systems Quarterly | Citations: 71
Authors: Lee, Younghwa; Chen, Andrew N. K.; Ilie, Virginia

Abstract: Long waits online undermine users' evaluations of Web sites and their providers, ... Expand

Abstract: Long waits online undermine users' evaluations of Web sites and their providers, triggering abandonment behaviors. Yet e-business researchers and practitioners have not perfected mechanisms to respond to online wait issues. A filler interface that runs during the wait for search results may influence online users' perceived waiting time (PWT); however, no scientific investigation has attempted to design effective filler interfaces for managing online waits. By adopting resource allocation theory, cognitive absorption theory, and human computer interaction (HCI) theories (competition for attention, visual search, and motion effect), we design diverse filler interfaces and investigate their effects on antecedents of PWT. The proposed research model considers cognitive absorption factors such as temporal dissociation, focused immersion, and heighteneden joyment as antecedents of PWT, which in turn triggers three outcomes: affective appraisals, cognitive appraisals, and Web site use intention. A multistage, multimethod approach is used to test the research hypotheses. In the first stage, we compare a filler interface condition with a no-filler interface condition, and find the superiority of a filler interface with respect to inducing focused immersion and temporal dissociation.In the second stage, we conduct two controlled experiments to examine whether filler interfaces with various designs (varying the presence and relevance of image, text, and image motion) distinctly influence antecedents of PWT and confirm their distinctive effects on focused immersion, temporal dissociation, and heighteneden joyment. In addition, by conducting a structural equation modeling analysis, we find that our research model explains 51 percent, 51 percent, 44 percent, and 45 percent of the variance in PWT, affective appraisals,cognitive appraisals, and Web site use intention respectively. Theoretical and practical implications of these findings are provided.. Collapse

Semantic filters: motion effect theory

Topics: website cognitive absorption user interface usability usage intention

Methods: experiment ANOVA parametric test structural equation modeling psychometrics

Theories: cognitive absorption theory motion effect theory human-computer interaction theory resource allocation theory visual search theory

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Improving intention to back projects with effective designs of progress presentation in crowdfunding campaign sites

Can Online Wait Be Managed? The Effect of Filler Interfaces and Presentation Modes on Perceived Waiting Time Online