Gamified monetary reward designs: Offering certain versus chance-based rewards

2023 | Information Systems Journal | Citations: 0

Authors: Adam, Martin; Reinelt, Annika; Roethke, Konstantin

Abstract: To motivate visitors to engage with websites, e-tailers widely employ monetary r ... Expand

Abstract: To motivate visitors to engage with websites, e-tailers widely employ monetary rewards (e.g., vouchers, discounts) in their website designs. With advances in user interface technologies, many e-tailers have started to offer gamified monetary reward designs (MRDs), which require visitors to earn the monetary reward by playing a game, rather than simply claiming the reward. However, little is known about whether and why gamified MRDs engage visitors compared to their non-gamified counterpart. Even less is known about the effectiveness of gamified MRDs when providing certain or chance-based rewards, in that visitors do or do not know what reward they will gain for successfully performing in the game. Drawing on cognitive evaluation theory, we investigate gamified MRDs with certain or chance-based rewards and contrast them to non-gamified MRDs with certain rewards in user registration systems. Our results from a multi-method approach encompassing the complementary features of a randomised field experiment (N = 651) and a randomised online experiment (N = 330) demonstrate differential effects of the three investigated MRDs on user registration. Visitors encountering either type of gamified MRD are more likely to register than those encountering a non-gamified MRD. Moreover, gamified MRDs with chance-based rewards have the highest likelihood of user registrations. We also show that MRDs have distinct indirect effects on user registration via anticipated experiences of competence and sensation. Overall, the paper offers theoretical insights and practical guidance on how and why gamified MRDs are effective for e-tailers. Collapse

Topics: website electronic mail electronic commerce gamification website design

Methods: experiment randomized field experiment survey experimental task mixed method

Theories: cognitive evaluation theory self determination theory

Gamification Framework for Participatory Modeling: A Proposal

2023 | Group Decision and Negotiation | Citations: 0

Authors: Bakhanova, Elena; Garcia, Jaime A.; Raffe, William L.; Voinov, Alexey

Abstract: Problem structuring methods imply the involvement of stakeholders and aim to cre ... Expand

Abstract: Problem structuring methods imply the involvement of stakeholders and aim to create a shared understanding of the problem and commitment among them. The process and outcomes of such interventions entirely depend on the stakeholder’s level of engagement and willingness to contribute to the discussion. Gamification, in its turn, has been extensively used to increase engagement in an activity and nudge certain behaviors. Several gamification frameworks exist for stakeholder engagement; however, none fully considers the context of the modeling workshops with stakeholders. Collapse

Topics: gamification

Why to gamify performance management? Consequences of user engagement in gamification

2023 | Information & Management | Citations: 0

Authors: Bizzi, Lorenzo

Abstract: Gamification offers one of the most promising solutions for information technolo ... Expand

Abstract: Gamification offers one of the most promising solutions for information technology (IT) managers to innovate performance management systems. Yet, evidence on its benefits is limited, and IT managers are left without a clear guidance on why to implement it. To solve the problem, this article shows the benefits of gamification for overall job performance and the intermediating mechanisms through which it exercises its advantageous effects. It is theorized that employees’ engagement in gamification favorably alters their cognitions, transferring their effect onto employee attitudes and behaviors in the workplace. First, user engagement in gamification alters cognitions about the performance management system, making employees perceive justice, which, in turn, af­ fects their satisfaction with the performance system. Second, user engagement in gamification alters cognitions about the job, influencing the perceptions of job stressors that affect job satisfaction. Third, user engagement in gamification alters cognitions about the organization, making employees perceive organizational support, which translates into higher organizational commitment. The improved cognitions then transfer their beneficial effect onto overall job performance as justice is found to exercise a mediating effect. The findings from 268 employees in a human resource service organization support the hypotheses and provide concrete evidence for the benefits of gamification in performance management. Collapse

Topics: gamification task productivity organizational commitment job satisfaction organizational context

Methods: mediation analysis statistical hypothesis test survey survey design factor analysis

Theories: distributive justice theory

Introduction to Health Behavior Change Support Systems 2023

2023 | HICSS | Citations: 0

Authors: Blok, A.; Win, K.; Oinas-Kukkonen, H.

Abstract: More than ever, behaviour change perspectives play a significant role in health ... Expand

Abstract: More than ever, behaviour change perspectives play a significant role in healthcare management and personalized care. Health behavior change support systems (HBCSS) assist in disease prevention, health promotion and healthcare management [1]. To date, many studies have presented HBCSS perspectives [2]. Collapse

Topics: gamification

Methods: mixed method survey design requirement design artifact qualitative interview

Decide wisely: Interactive videos as appealing educational element to attract students to information security

2023 | International Conference on Business Informatics | Citations: 0

Authors: Brehmer, Martin

Abstract: Educational videos play an important role in university education. However, the ... Expand

Abstract: Educational videos play an important role in university education. However, they are often not designed to foster active learning and the learning process is not immersive. Interactive digital storytelling is a promising game design element but requires a rigorous evaluation to avoid negative side effects. Therefore, we adopt a design science research approach to design and evaluate an interactive video that includes interactive storytelling and real-world recordings. The proposed artifact aims to raise information security awareness among bachelor students at a German university for malicious USB sticks and the reporting of incidents. In our evaluation, we focus on learning progress before and after using the video as well as qualitative feedback about the experience with the learning object. Our results show that videos that are based on interactive choice-based storytelling can foster an active and immersive process, and significant learning outcomes. Collapse

Topics: IT security training data security anonymity cybersecurity awareness user experience

Methods: parametric test Student's t-test survey design science descriptive statistic

Establishing a Gamified Programming Practice Environment with Immediate Feedback

2023 | Americas Conference on Information Systems | Citations: 0

Authors: Fu, JenRuei; Hsu, Chiung-Wen

Abstract: Feedback serves a key role of closing the gap between students' current underst ... Expand

Abstract: Feedback serves a key role of closing the gap between students' current understanding and desired learning. However, it is difficult for students to obtain feedback on homework corrections in a timely manner. With the guidance of self-determination theory, this research integrated gamified elements and immediate feedback feature in students' practice assignments and develops a highly motivating SQL programming practice exercise that is not limited by time and space, allowing exploration and trial-anderror process surroundings. The system completely records the content of each activity process and problem-solving so as to provide teachers with after-the-fact review and serve as a reference for classroom teaching. We provide students with an engaging but meaningful learning experience in gamified scenarios. From the perspective of learning gamification, this research explores how gamification elements in the learning process affect students' learning engagement and learning outcomes. Collapse

Topics: gamification user interface usability enterprise architecture structured query language

Methods: survey design artifact

Theories: self determination theory

A Mid-Range Theory for Designing Sustainable Safe Spaces of Immersive Learning Environments: A Design-Science Based Gamification Approach

2023 | DESRIST | Citations: 0

Authors: Haj-Bolouri, Amir; Katende, Jesse; Rossi, Matti

Abstract: Gamification provides a prominent technique that can be used to provide Immersiv ... Expand

Abstract: Gamification provides a prominent technique that can be used to provide Immersive Learning Environments (ILEs) for domains, where it is dangerous or expensive to learn in real environments. Especially industrial organizations (e.g., manufacturing, mining, construction) are a promising domain for implementing ILEs that combine gamification concepts with a pedagogical design to facilitate safety training under secure circumstances. Although there are design research studies that exemplify the utility of gamification of learning activities, or how to improve organizational safety training through gamification, there is a need to address how sustainable safe spaces can be designed for enhanced safety training in ILEs. Safe spaces are key elements of a successful safety training experience in ILEs as they provide safe and secure training environments, which in the physical world are typically considered too dangerous with high risk of injuring the training participants. This study reports findings from an ongoing DSR project that stresses the design of ILEs for sustainable safety training. Within the project, an artifact for immersive fire safety training in virtual reality has been designed, developed, and evaluated together with employees of a train operator company. The research responds to the need of producing design knowledge that moves beyond the highly contextualized designs principles that are particular for IVR applications. We use gamification concepts as a kernel theory for developing a mid-range theory of designing immersive virtual safety training environments. Collapse

Topics: gamification virtual reality communities of practice

Methods: kernel theory design artifact design science qualitative interview design process

Fun Shopping: A Randomized Field Experiment on Gamification

2023 | Information Systems Research | Citations: 0

Authors: Ho, Yi-Jen (Ian); Liu, Siyuan; Wang, Lei

Abstract: Gamification utilizes game-like features to engage participants, widely implemen ... Expand

Abstract: Gamification utilizes game-like features to engage participants, widely implemented in a variety of contexts. Such an IT-enabled engagement strategy serves as a marketing device to boost sales and customer loyalty. This study focuses on two significant game elements (i.e., badges and leaderboards) that promote consumer motivations and social comparisons. To qualify the impacts, we conduct a randomized field experiment at one of the largest shopping malls in Asia. In the experiment, we contrast the two elements against coupons regarding various shopping outcomes. A two-period design (consisting of the treatment and posttreatment periods) identifies the long-term behavior changes after the treatment removals. The main results suggest that badging and leaderboarding promote sales by 21.5% and 22.5% in the treatment period, respectively, whereas couponing delivers a more potent effect of 31.7%. In the posttreatment period, the gamification impacts remain significant compared with the baseline, but the influence of couponing fades out. Besides, the additional analyses document the salient heterogeneous treatment effects across demographics. We further discover the substantial differences in the within-group heterogeneity across the treatments. Specifically, badging is a balanced tool for attracting the general public, whereas leaderboarding is a double-edged sword that could encourage self-reinforcing or self-banishing. Finally, gamification brings more explorations that lead to additional sales and engagements. Overall, the robust results can be translated into actionable strategies to utilize gamification proactively.History: Ravi Bapna, Senior Editor; Yili (Kevin) Hong, Associate Editor. Collapse

Topics: gamification wireless LAN consumer behavior technology adoption user interface

Methods: experiment experimental group survey randomized field experiment parametric test

Theories: motivation theory self determination theory

Play to get Instant Feedback – Using Game-Based Apps to Overcome the Feedback Gap in Lectures and Online Teaching

2023 | Communications of the Association for Information Systems | Citations: 0

Authors: Hobert, Sebastian; Berens, Florian

Abstract: COVID-19 accelerated the digital transformation in education worldwide. Within ... Expand

Abstract: COVID-19 accelerated the digital transformation in education worldwide. Within a short time frame of several weeks, a full digital transformation took place. In the meantime, however, the trend of this rapid digital transformation seems to be reverting and rolling back to face-to-face teaching and traditional teaching methods. In this article, we aim to show that digital teaching approaches cannot be exclusive to online teaching but should be considered important even after returning to face-to-face teaching. In particular, we focus on improving feedback in large-scale educational settings. We observe that providing and receiving appropriate feedback on learning and teaching activities is challenging independent of the specific teaching setting (in-class or online). This is particularly problematic because feedback is essential in the learning processes. To address this, we combine the concepts of learning analytics and gamification to design a lecture game app that can be used (1) to motivate students to participate in formative assessments, (2) to collect learning-related data, and (3) to analyze this data to provide instant feedback. After integrating the lecture game in different settings, we conclude that digital tools can be useful independent of the specific learning setting.Sebastian Hobert is a professor for AI and education at TH Lübeck -University of Applied Sciences. During this research he was a postdoctoral researcher at the University of Goettingen. He works in the interdisciplinary field of information systems, computer science, and human-computer interaction. In his research, he mainly focuses on technology-enhanced learning, including chatbot-based digital tutors, learning analytics, and AI-based methods to support teaching and learning. He is particularly interested in conceptualizing, designing, and evaluating software artifacts in innovative fields of research.Florian Berens is a postdoctoral researcher at the Hector Research Institute of Education Sciences and Psychology at the University of Tuebingen. During this research he was a PhD-candidate at the Center of Methods in the Social Sciences at the University of Goettingen. The core of his research is the measurement of attitudes and beliefs in statistics education and, in particular, the investigation of their consequences for learning. For this purpose, he uses multiple methodological approaches, but especially learning analytics. Technology-enhanced learning becomes both a teaching and research interest, in which he focuses on software design and students' usage behavior. Collapse

Topics: user experience online learning system gamification mobile application video conference

Methods: survey descriptive statistic simulation self reported survey Levene's test

Be Mindful of User Preferences: An Explorative Study on Game Design Elements in Mindfulness Applications

2023 | HICSS | Citations: 0

Authors: Hu, S.; Usta, A.; Schmidt-Kraepelin, M.; Warsinsky, S.; Thiebes, S.; Sunyaev, A.

Abstract: Mindfulness practices are valuable exercises for physical and mental health. Va ... Expand

Abstract: Mindfulness practices are valuable exercises for physical and mental health. Various digital applications exist that support individuals in practicing mindfulness. Following the trend of gamifying utilitarian systems, many mindfulness applications (MAs) incorporate game design elements (GDEs). However, little is known about users' GDE preferences in this unique context. In line with extant research that investigated users' GDE preferences in other contexts, we conducted an online survey among 168 potential users of MAs. The results indicate that users generally prefer progress, levels, and goals in MAs, while leaderboards and avatars are not highly rated. Furthermore, we identified four contextindependent and three context-dependent rationales that help explain users' GDE preferences. By providing first insights into MAs as a peculiar application context for gamification, our work contributes to advancing knowledge of contextual differences in users' GDE preferences while challenging the extant research assumptions regarding the dominance of contextual factors in forming user preferences. Collapse

Topics: gamification mindfulness logistics management programming language mobile application

Methods: survey regression analysis method descriptive statistic chi squared test field study