No matter what the name, we’re all the same? Examining ethnic online discrimination in ridesharing marketplaces

2022 | Electronic Markets | Citations: 0

Authors: Abramova, Olga

Abstract: Sharing marketplaces emerged as the new Holy Grail of value creation by enabling ... Expand

Abstract: Sharing marketplaces emerged as the new Holy Grail of value creation by enabling exchanges between strangers. Identity reveal, encouraged by platforms, cuts both ways: While inducing pre-transaction confidence, it is suspected of backfiring on the information senders with its discriminative potential. This study employs a discrete choice experiment to explore the role of names as signifiers of discriminative peculiarities and the importance of accompanying cues in peer choices of a ridesharing offer. We quantify users’ preferences for quality signals in monetary terms and evidence comparative disadvantage of Middle Eastern descent male names for drivers and co-travelers. It translates into a lower willingness to accept and pay for an offer. Market simulations confirm the robustness of the findings. Further, we discover that females are choosier and include more signifiers of involuntary personal attributes in their decision-making. Price discounts and positive information only partly compensate for the initial disadvantage, and identity concealment is perceived negatively. Collapse

Topics: ride sharing platform sharing platform pseudonymity electronic market mobile application

Methods: simulation experiment discrete choice experiment survey triangulation

Theories: economic theory

Uncovering the digitalization impact on consumer decision-making for checking accounts in banking

2022 | Electronic Markets | Citations: 0

Authors: Dehnert, Maik; Schumann, Josephine

Abstract: Checking account providers must understand the importance of digital and non-dig ... Expand

Abstract: Checking account providers must understand the importance of digital and non-digital service attributes across different customer segments to achieve a product-market fit in digitalization. In particular, various latent personal characteristics influence customer choices in digital banking. However, there is only limited research on banking customer behavior beyond the technology acceptance model, and none that explores customer preferences for checking accounts experimentally. Against this background, we present the results of a discrete choice experiment on customer preferences towards checking accounts in Germany. The outcome of the paper is a detailed quantitative assessment of the relationships between checking account service attributes and a set of latent influencing factors on choice. While customer service experience, the scope of services, and professional expertise are identified as re-occurring critical aspects for customers when choosing their banking service provider, the type of provider and digital product innovation showed little impact on customer choice overall. In multigroup analyses, we reveal the moderating impact of influencing factors on the preference of checking account service attributes. Additional segmentation analyses point to six customer segments from which four still prefer a traditional operating model. The largest segment of traditional product-innovative customers prefers digitalized, i.e., data-driven checking accounts in a mixed-mode with human customer advisory and on-site branch services from a traditional bank. At the other end of the spectrum, a small innovative Fintech customer segment, influenced by non-pragmatism and social norms, prefers a purely digital operating model with data-driven applications in banking. Collapse

Topics: customer service innovation management electronic finance digital service social influence

Methods: experiment survey partial least squares path modeling discrete choice experiment computational algorithm

Perceived fairness of direct-to-consumer genetic testing business models

2022 | Electronic Markets | Citations: 0

Authors: Toussaint, Philipp A.; Thiebes, Scott; Schmidt-Kraepelin, Manuel; Sunyaev, Ali

Abstract: Although consumers and experts often express concerns regarding the questionable ... Expand

Abstract: Although consumers and experts often express concerns regarding the questionable business practices of direct-to-consumer (DTC) genetic testing services (e.g., reselling of consumers’ genetic data), the DTC genetic testing market keeps expanding rapidly. We employ retail fairness as our theoretical lens to address this seeming paradox and conduct a discrete choice experiment with 16 attributes to better understand consumers’ fairness perceptions of DTC genetic testing business models. Our results suggest that, while consumers perceive privacy-preserving DTC genetic testing services fairer, price is the main driver for fairness perception. We contribute to research on consumer perceptions of DTC genetic testing by investigating consumer preferences of DTC genetic testing business models and respective attributes. Further, this research contributes to knowledge about disruptive business models in healthcare and retail fairness by contextualizing the concept of retail fairness in the DTC genetic testing market. We also demonstrate how to utilize discrete choice experiments to elicit perceived fairness. Collapse

Topics: business model privacy internet technology computer data storage price management

Methods: survey experiment discrete choice experiment factorial experiment logistic regression

Digital Map Complexity and Behavioral Consistency in Mobility Information Systems

2022 | Americas Conference on Information Systems | Citations: 0

Authors: Willnat, Mathias; Lembcke, Tim-Benjamin; Menck, Jannes; Kegel, Felix; Prinz, Christoph

Abstract: Digitally enabled mobility services and their associated information systems (I ... Expand

Abstract: Digitally enabled mobility services and their associated information systems (IS) have spread rapidly in recent times, for example in the form of smartphone and in-vehicle applications. Such services often enable users to achieve more environmentally friendly, equitable, and safe individual mobility. User interfaces typically feature digital maps to facilitate spatial orientation and choice. This study pioneers an investigation of digital maps for low-stake decision making as prevalent in mobility IS. To this end, we blend previous theoretical research on task and map complexity from other disciplines. By analyzing data from a discrete choice experiment, we confirm the hypothesized relationship between visual map intricacy, choice complexity, and informational performance, measured as behavioral consistency. We propose an IS research agenda to initiate a discussion about design of and human interaction with digital maps, their role for mobility IS, and for our field beyond. Collapse

Topics: task complexity mobile application decision making information system use

Methods: experiment Mann Whitney U test nonparametric test Student's t-test survey

Online information privacy and price: A theoretical model and empirical tests

2022 | Information & Management | Citations: 3

Authors: Wu, Zhiyan; Luo, Jifeng

Abstract: Information privacy has become an increasingly critical concern for many individ ... Expand

Abstract: Information privacy has become an increasingly critical concern for many individuals, especially in the context of the increased collection, analysis, and visualization of personal information. Despite the importance of privacy in online transactions, most studies investigated the effects of privacy concerns on stated intentions. This study theoretically analyzes and empirically evaluates the link between privacy and price. In the proposed model, consumers are differentiated not only by their preferences for privacy but also by search costs. For simplicity, stores in the proposed model differ in terms of the price charged and the privacy protection level offered. As derived from the theoretical model and empirical validation, better privacy protection does not necessarily lead to the highest price, though it does allow stores to charge a premium price. Moreover, the price premium is higher if more consumers remain uninformed, indicating that uninformed consumers exert negative impacts on informed consumers. Collapse

Topics: privacy electronic commerce logistics management vertical differentiation website

Methods: experiment survey regression analysis method discrete choice experiment hierarchical linear modeling

Theories: lemon market theory

Disentangling the Effects of Instructor Credibility Cues in Bolstering Learners’ Engagement with Health Short Videos

2022 | European Conference On Information Systems | Citations: 0

Authors: Yu, Mengli; Jiang, Na; Lim, Eric; Tan, Chee-Wee

Abstract: With the rapid development of mobile short-video platforms, viewers have greate ... Expand

Abstract: With the rapid development of mobile short-video platforms, viewers have greater access to a diversity of health short videos. Due to relatively homogenized content in these health short videos, instructor credibility is becoming a key determinant of learners' engagement with health short videos. Yet, there is a dearth of research that has sought to elucidate the role of instructor credibility in driving learners' engagement. Building on social presence theory, we classified the source of instructor credibility into four constituent components, namely physical, contextual, psychological, and behavioral features. Additionally, we advance a research model to disentangle the effects of these four instructor credibility cues on learners' engagement. The research model will be validated by employing deep learning algorithms to operationalize our focal variables based on data of health short videos harvested from a popular mobile short-video platform in China. Collapse

Topics: application programming interface social presence data quality Python

Methods: computational algorithm deep learning facial recognition system biometric measurement discrete choice experiment

Theories: social presence theory

Privacy and the Internet of Things−An experiment in discrete choice

2021 | Information & Management | Citations: 0

Authors: Goad, David; Collins, Andrew T.; Gal, Uri

Abstract: The Internet of Things (IoT) is the concept that everyday devices are connected ... Expand

Abstract: The Internet of Things (IoT) is the concept that everyday devices are connected to the Internet generating data about us and the world around us. With the number of devices connected directly to the Internet expected to be three times the number of people by 2020, the potential for a reduction in personal privacy is evident. This research fills a gap in the literature by conducting a quantitative analysis of people’s privacy preferences as it relates to the IoT. Our findings provide potential guidance to practitioners in their IoT architectural design and increase our understanding of privacy preference overall. Collapse

Topics: privacy mobile system internet of things information privacy concern fitness tracker

Methods: survey statistical hypothesis test experimental design literature study experiment

Theories: privacy calculus theory personality theory social cognitive theory endowment effect information boundary theory

WHAT’S IN A NAME: EXAMINING DISCRIMINATION ON SHARING PLATFORMS AND ITS POSSIBLE REMEDIES

2020 | European Conference On Information Systems | Citations: 0

Authors: Abramova, Olga

Abstract: ... Expand

Abstract: Collapse

Topics: ride sharing platform sharing platform mobile application willingness to pay pseudonymity

Methods: simulation experiment survey discrete choice experiment factorial experiment

Theories: economic theory

Introduction to the minitrack on Disaster Information, Technology, and Resilience in Digital Government

2020 | HICSS | Citations: 0

Authors: Benaben, Frederick; Sakurai, Mihoko; Tapia, Andrea

Abstract: The 21st Century has been termed "the century of disasters." Worldwide there we ... Expand

Abstract: The 21st Century has been termed "the century of disasters." Worldwide there were twice as many disasters and catastrophes in the first decade of this century as in the last decade of the 20th Century. All continents are affected, both directly and indirectly. And the trend continues, fuelled by climate change, demographic changes and social dynamics. The serious challenges facing government in cities, regions and nations of the world relate to acute shocks (such as forest fires, floods, earthquakes, tsunamis, pandemics and terrorist attacks) and chronic stresses (such as high unemployment, religious extremism, inefficient public transport systems, endemic violence, chronic shortages of food and water).Information is among the key life-supporting essentials in a disaster response, as well as water and basic foods which are vital to sustain lives. It is information technology these days that gives us access to most of this information. We rely greatly on it. In this sense, information management with effective use of information systems should be conducted and evaluated among disaster relief agencies. Successful information management will result in making higher situational awareness in a field that is crucial for a disaster response. It also guides us to build a disasterresilient community which can adapt the society to those unexpected events. These issues should be tackled at each level of the governance (international, national, regional, local, etc.), and with regards to all relevant dimensions (social, technological, interoperability, agility, etc.). This minitrack features government and disaster information management, including the development of disaster resilience communities/societies.Five papers have been selected that deal with any aspect of the analysis, design, development, deployment, implementation, integration, operation, use or evaluation of ICT for discussing government roles for disaster responses, disaster information management, and resilience communities. In addition, we support innovative and break-through visions regarding "disaster information, technology and resilience." Collapse

Topics: IS management emergency management

Methods: theory development case study discrete choice experiment

Theories: technological frames of reference

Drivers of Supplier Participation in Ride-Hailing Platforms

2020 | Journal of Management Information Systems | Citations: 0

Authors: Hong, Soo Jeong; Bauer, Johannes M.; Lee, Kwangjin; Granados, Nelson F.

Abstract: Ride-hailing platforms such as Uber offer service suppliers more flexible work c ... Expand

Abstract: Ride-hailing platforms such as Uber offer service suppliers more flexible work conditions but lower security than permanent jobs. This study examines the preferences of ride-hailing drivers when they are offered contract and platform design options related to flexibility, financial security, and information features. The sample design and the discrete choice experiment approach we use permit the exploration of differences in the preferences of sub-groups of suppliers, including active and inactive drivers, drivers with and without other jobs, and those who multi-home. We find that the utility and willingness of drivers to work for ride-hailing platforms generally increase when the ride-hailing company provides a minimum wage guarantee, a company-sponsored benefit plan, and information features that protect drivers’ privacy and allow them to screen for undesired passengers. These attributes are important enough for drivers so that they are willing to sacrifice scheduling flexibility by committing to minimum working hours in exchange for those attributes. We identified significant heterogeneity in driver preferences. For drivers with a primary job or jobs other than ride-hailing, the perception of working conditions in the primary job affects their willingness to restart ride-hailing services. Preferences also vary depending on whether a driver participates in one or more platforms. These results suggest that offering a menu of contract options could provide novel tools for ride-hailing companies to improve the stability and predictability of supply. It may also alleviate some of the concerns about driver working conditions that have led to increasing calls for the regulation of ride-hailing services to protect drivers. Collapse

Topics: ride sharing platform digital platform sharing platform logistics management privacy

Methods: experiment survey discrete choice experiment qualitative interview experimental design