Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior

2022 | Information Systems Research | Citations: 0

Authors: Hinz, Oliver; Hill, Shawndra; Sharma, Amit

Abstract: The practice of using a “second screen” while concurrently watching television ( ... Expand

Abstract: The practice of using a “second screen” while concurrently watching television (TV) has become a widespread phenomenon. Whereas work on multitasking suggests that TV consumption may lead to lower online sales, research in the area of impulse buying suggests the opposite. In this paper, we study the impact of concurrent TV consumption on online shopping behavior and try to understand this conflict. Our first study analyzes the impact of TV consumption on online shopping behavior at the aggregate level using a panel of 100,000 U.S. customers over a period of 24 months. We address potential endogeneity problems with an instrumental variable approach. Our second study proposes a novel approach to realizing individual-level analysis over thousands of consumers and products. Examining massive amounts of data, we identify a sample of consumers who watched a certain TV show and who were simultaneously doing online shopping at Amazon.com. We then compare their shopping behavior on the day of the TV show to their shopping behavior one week prior. Both studies reveal that whereas TV consumption is correlated with a higher likelihood of online shopping in general, the causal effect of TV watching differs with respect to the complexity of the products purchased. If a TV program appeals to a large TV audience, then this results in fewer immediate sales of high-complexity products (1% increase in TV consumption leads to −2.2% sales) and more sales of low-complexity products (1% increase in TV consumption leads to +8.8% sales). Collapse

Topics: electronic commerce Bing advertising management digital service website

Methods: robustness check descriptive statistic instrumental variables estimation statistical hypothesis test survey

UNDERSTANDING VALUE CREATION IN DIGITAL COMPANIES – A TAXONOMY OF IOT ENABLED BUSINESS MODELS

2021 | European Conference On Information Systems | Citations: 0

Authors: Woroch, Robert; Strobel, Gero

Abstract: The spread of the Internet of Things offers companies the potential to exert a ... Expand

Abstract: The spread of the Internet of Things offers companies the potential to exert a disruptive influence on existing market structures and entire domains. The shift from product to service orientation and the integration of the customer as a value co-creator makes the identification and development of valueadding, IoT-based offerings a central challenge. As a link between strategy and business processes, business models are a suitable tool to meet this challenge. However, present business models lack of consideration of IoT specific characteristics. Against this background we provide a taxonomy for the description of IoT-based business models based on systematic literature research. Furthermore, the taxonomy is applied to 103 business models, demonstrating its usefulness. We also provide insights into the design of business models within two domains. The taxonomy provides a tool for investigating business models, especially how IoT can be incorporated into them and also a conceptual basis for future research. Collapse

Topics: business model mobile system internet of things database system digital platform

Methods: structured literature research literature study

System Dynamics Modeling for Information Systems Research: Theory Development and Practical Application

2018 | Management Information Systems Quarterly | Citations: 0

Authors: Yulin Fang; Kai H. Lim; Ying Qian; Bo Feng

Abstract: Most information systems (IS) research develops theory for explanation and predi ... Expand

Abstract: Most information systems (IS) research develops theory for explanation and prediction based on a variance logical structure that assumes one-way, time invariant causal relationships. This approach largely misses the opportunity to extend theory from alternative logical structures that build upon reciprocal and temporal causal mechanisms; for example, the system perspective. This paper introduces system dynamics (SD), a modeling tool capable of capturing the reciprocal and temporal causal mechanisms that underlie many complex and dynamic systems, and demonstrates its ability to extend existing variance theory from a system perspective. To do so, we first describe the basic tenets of SD and discuss the status quo of existing SD applications in the field. Then, we demonstrate how to model SD's unique theoretical logic of reciprocal and temporal causal structure to extend existing variance theory. To demonstrate the use of SD in theory development, we develop and validate an SD model of the e-commerce resource endowment of a click-and-mortar firm and simulate dynamic causal relationships between the e-commerce resource endowment and firm performance over time, under various scenarios. This case demonstrates how we can extend an existing variance theory by reconciling the inconsistent findings of prior research from a system perspective using the SD approach. The paper concludes by discussing how SD can help IS researchers develop dynamic theories. Collapse

Topics: electronic commerce marketing management usability user interface organizational productivity

Methods: simulation theory development system dynamics case study Compustat

Theories: information systems theory information systems success model

Explaining standard dominance: The effect of influential network positions and structural holes

2017 | HICSS | Citations: 0

Authors: van de Kaa, Geerten

Abstract: Innovative systems and infrastructures such as smart grids, the internet of thin ... Expand

Abstract: Innovative systems and infrastructures such as smart grids, the internet of things, cities, or highways require generally accepted common compatibility standards to enable components of such systems to interoperate. In some cases, various standards are developed by competing standards organizations, often resulting in standards battles. This paper focuses on factors that affect the outcome of these standards battles, and, specifically, on the effect of an influential position in an industry-wide standards networks and the existence of structural holes in that network on standard dominance. The empirical context is the consumer electronics, telecommunications, and ICT arenas. We conduct a study of 103 standards organizations from 2000 to 2011. We find support for the hypothesis that standards that are supported by standards organizations that have a central position in the industry-wide standards network have a high chance of achieving dominance. Thus, we show that apart from complementary assets and innovation strategies, firms can also adopt specific networking strategies to achieve a successful standard. Collapse

Topics: communication service infrastructure innovation management social network database system website

Methods: longitudinal research case study descriptive statistic LexisNexis

Theories: theory of dominant design

Understanding User Values of Wearable Computing

2015 | International Conference on Information Systems | Citations: 10

Authors: Deng, Xuefei (Nancy); Christodoulidou, Natasa

Abstract: Wearable computing facilitates a new form of human-computer interaction and enab ... Expand

Abstract: Wearable computing facilitates a new form of human-computer interaction and enables user mobility and connectivity. It has demonstrated its usefulness in niche applications, but its prospects in the mainstream electronics industry remain to be seen. Our understanding of wearable computing’s impact is limited. In this study, we explore user values in using wearable technology of Google Glass. Adopting the value sensitive design framework, we conducted an experiment study and collected detailed narratives by 75 college students. Our initial means-end chain analysis of data revealed a set of six values – assurance; autonomy; communication; efficiency, learning capability; and productivity in daily life—and different interplay between technological functions and user values. The diverse usage led to a digital learning environment – a "Digital Information Space" — that embodies user values and is constantly constructed by users. The study introduces the value-oriented perspective to technology adoption and offers design implications for wearable computing. Collapse

Topics: smart wearable device mobile system smart device smart glass technology adoption

Methods: experiment survey qualitative coding personal interview triangulation

Theories: mean end chain theory

The influence of data theft on the share prices and systematic risk of consumer electronics companies

2015 | Information & Management | Citations: 17

Authors: Hinz, Oliver; Nofer, Michael; Schiereck, Dirk; Trillig, Julian

Abstract: Based on recent hacker attacks targeting consumer electronics companies, this ar ... Expand

Abstract: Based on recent hacker attacks targeting consumer electronics companies, this article investigates the direct financial consequences for the owners of victim companies. To quantify this effect, we analyze whether the companies’ stock returns react to announcements of data theft. In addition, we also analyze the effects of such thefts on systematic risk. The results indicate that the share prices of both directly affected and similar companies decrease. However, market players do not change their evaluations of systematic risk, and hence, companies need not expect a higher cost of capital in the following years. Collapse

Topics: IT security threat database system IT security missing data tsunami

Methods: parametric test Student's t-test robustness check event study longitudinal research

Theories: theory of economic development

A decision-making methodology for low-carbon electronic product design

2015 | Decision Support Systems | Citations: 0

Authors: Chiang, Tzu-An; Che, Z. H.

Abstract: Degradation of environment can significantly affect human existence and developm ... Expand

Abstract: Degradation of environment can significantly affect human existence and development. Therefore, environmental protection deserves significant attention. Low-carbon products have become an attractive option due to global warming. To efficiently and effectively achieve the aim of eco-friendly electronic product design, this paper develops a decision-making methodology for low-carbon electronic product design. First, the proposed methodology estimates the released amounts of greenhouse gases for different product designs throughout the major phases of a product's life cycle. This research can subsequently determine the benchmarking low-carbon design parts (as compared with other competitive products) and discern the causes of the poor carbon footprint (CF) performance. This will stimulate innovation to propose the low-carbon design alternatives. This research creates an evaluation model of low-carbon design alternative combinations in order to assess their performance. A multi-objective genetic algorithm is employed to determine an optimal low-carbon design alternative combination satisfying the CF constraint of a new product and minimizing the design time and cost. Finally, this research utilizes an MP3 player as a case study to showcase the significant efficacy of the proposed methodology. Collapse

Topics: decision making climate change flash memory device

Methods: case study computational algorithm data envelopment analysis trade-off analysis method experimental design

Managing the Repertoire: Stories, Metaphors, Prototypes, and Concept Coherence in Product Innovation

2014 | Organization Science | Citations: 38

Authors: Seidel, Victor P.; O’Mahony, Siobhán

Abstract: Arecognized challenge in innovation scholarship is how to coordinate the efforts ... Expand

Abstract: Arecognized challenge in innovation scholarship is how to coordinate the efforts of many minds contributing to the design of a single artifact. Much research shows that product concept representations can help coordinate design tasks, but we know little about the practices that make representations more or less effective. We used an inductive approach to examine how six teams in three industries used concept representations when creating novel products. All six teams crafted three types of representations: stories, metaphors, and prototypes. However, merely using representations did not ensure a shared repertoire and concept coherence—a common understanding of desired product attributes. Teams that failed to consistently engage in three practices—(1) collective scrutiny of representations, (2) linking representations to design constraints, and (3) active editing of representations—produced concept disunity, with disparate understandings of desired product attributes. Teams that maintained concept coherence were better able to coordinate design tasks than teams that experienced concept disunity. Our research explains how the ultimate effect of concept representations on the coordination of innovation is contingent on the practices used to manage a repertoire of representations in use. Collapse

Topics: innovation management new product development marketing management ebook digital good

Methods: qualitative interview theory development design artifact theoretical contribution case study

The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China

2011 | Organization Science | Citations: 0

Authors: Fang, Eric (Er)

Abstract: In emerging economies, firms use strategic alliances to access and learn from pa ... Expand

Abstract: In emerging economies, firms use strategic alliances to access and learn from partners' knowledge and thus enhance their innovativeness, especially when the partners have complementary knowledge sets. However, differences in cultural and business practices, as well as a lack of trust between local and foreign firms, make it more difficult for both partners to absorb and integrate their complementary knowledge bases. In emerging economies, strategic alliances often are associated with weak legal and regulatory environments that make the integration of complementary knowledge sets challenging. Existing literature lacks a clear explanation of the effect of knowledge complementarity on new product innovativeness; in response, this article examines the moderating role of new product development process characteristics and external environmental factors. Among a sample of high-tech strategic alliances in China, new product development process interdependence and environmental dynamism positively moderate the effect of knowledge complementarity on new product innovativeness, whereas expropriation risks negatively moderate its effect. Collapse

Topics: new product development industry 4.0 anonymity computer hardware intellectual property

Methods: survey qualitative interview regression analysis method instrumental variables estimation data transformation

Theories: transaction cost economics

Returns Management for Time-sensitive Products: What is the Value of RFID and Sensor Technologies?

2009 | Americas Conference on Information Systems | Citations: 0

Authors: Condea, Cosmin; Thiesse, Frederic G

Abstract: This contribution concerns itself with the value of RFID and sensor technologies ... Expand

Abstract: This contribution concerns itself with the value of RFID and sensor technologies to reverse logistics processes. Our research is motivated by the question, to what extent the accuracy of information on product quality delivered by such technologies impacts the total recovered value companies obtain from returned goods in an industry with time-sensitive products. For this purpose, we first present a case study to examine the returns management process at a manufacturer of high-tech consumer electronics. We then develop an analytical model to study the monetary benefits in a scenario with RFID-enabled product disposition. Our results first show that RFID allows for a redesign of the return process which performs more efficiently regarding total recovered value depending on technology costs (i.e. tag costs) and capabilities (i.e. sufficient sensor-delivered parameters to rightly infer the product quality). Second, our results indicate that maximum benefits can be drawn with lower accuracy but early decision on the disposition option. Collapse

Topics: radio frequency identification product differentiation logistics management supply chain management IT investment

Methods: case study mathematical model sensitivity analysis descriptive statistic survey