How do live-streaming platforms facilitate persuasion in political campaigns? Theory and empirical evidence from the perspective of affordance actualization

2023 | Information & Management | Citations: 0

Authors: Yu, Tian; Chen, Yan; Luo, Xin (Robert)

Abstract: Prior research is limited in how live-streaming platforms (LSPs) enable technolo ... Expand

Abstract: Prior research is limited in how live-streaming platforms (LSPs) enable technological features facilitating po­ litical persuasion and engagement. Through the theoretical lens of affordance and theory of persuasion and mindfulness, this study (1) identifies persuasion-related affordances on LSPs that afford users with sufficient ability and motivation to process persuasive messages in live streaming, and (2) discovers how the actualization of such affordances fosters political mindfulness and promotes political engagement. We validate the research model using survey data collected from 16 live-streaming campaign rallies for the 2020 presidential election. This study makes significant theoretical contributions to live streaming and e-politics. Collapse

Topics: mindfulness affordance user experience usability anonymity

Methods: survey partial least squares regression literature study theoretical contribution PLS tool

Theories: theory of affordance information systems theory media synchronicity theory

Game Mechanics on Social Live Streaming Service Websites

2019 | HICSS | Citations: 2

Authors: Scheibe, Katrin; Zimmer, Franziska

Abstract: Social live streaming services (SLSSs) are a worldwide rapidly growing kind of s ... Expand

Abstract: Social live streaming services (SLSSs) are a worldwide rapidly growing kind of synchronous social networking services. Most of the SLSSs are highly gamified to increase the users’ engagement and to change their behavior, what consequently drives users to continue the usage of a service. This study examined 21 different SLSS websites on what gamification elements are used in each system. A literature review as well as a content analysis were conducted to gather the SLSS websites as well as game elements. Which gamification elements are implemented on social live streaming service websites? And, how many game mechanics can we find on each SLSS? Nearly every SLSS offers the opportunity to follow users and their activities, leaderboards to compare one’s ability and performance with other streamers, and gifts to reward others. SLSSs websites with the top browsing location China are the most gamified. Collapse

Topics: website gamification Facebook YouTube streaming service

Methods: qualitative content analysis literature study